Fishbrain is the no. 1 fishing app for anglers with over 9 million users. Fishing is not only the world’s no. 1 hobby - it's a passion shared by people worldwide. I joined two cross-functional teams – Growth and Monetization in which I focus on acquisition, first user experience, retain new users and conversion rate optimization.
By capturing the user’s preferred fishing method and species via onboarding, we can provide personalized feed and shopping recommendations to new Fishbrain users, which thus enable them to have a better experience from the get-go.
Furthermore, we know if a user comes from a social-media ad and which one leads them to install. We use this information to provide a more relevant and contextual onboarding. I am currently running visual experiments via Apptimize to find the best performing messaging.
Personalized Ad-Onboarding and localization.
Costumized app experience based on our onboarding as well as running experiments with our pay walls.
We user-tested about 5-6 iterations of different interaction models. With each iteration, we used the learnings to inform the next design with the focus on ease of use and to eliminate confusion towards task completion.