Proposing the next generation of ad-insertion & e-commerce.

OVERVIEW

Started 21 years ago in a garage, Blocket became Sweden's leading and the world's most trusted online marketplace. Blocket's mission is to create perfect matches between buyers and sellers. Advances in technology are making new kinds of experiences and interactions possible and Blocket is looking ahead and rebuilding its offering, platform and structure.

CHALLENGES

In this project, we had several challenges to tackle such as understanding user frustrations and expectations, exploring different scenarios, discovering the worthiness of the ultra-low friction selling, identifying competitors and analyzing their proposal towards ad creation. We researched upcoming trends in ad insert and technology enablers and last but not least explored how users might have different ad insertion experiences in different devices.

RESPONSIBILITIES

Design Lead
Facilitating workshops with the client
Conducting user research
Low-fi prototyping
Creating user stories
Presenting and storytelling

TEAM

1 Design Lead
2 User Researcher
2 UX Designer
1 Visual Designer

SOLUTION

We ideated new experiences for the user from search and ad creation to delivering products that explored digital and physical environments. We aimed to make the experience more simple, safe and personalized. The digital solution had features to improve search and interaction experience, a more seamless ad creation and a sustainable badge rewarding system. We also worked towards making the experience safer, ideating a GPS system in which you can share your location with your trusted ones.

COLLABORATION

This collaboration was very close with Blocket. In a two day workshop with the client we kicked off our ideation. The task was to co-create an experience with Blocket's team and users through research and design thinking to discover pain points and needs in order to propose the next generation of ad-insertion and e-commerce.

IMPACT

Having in mind the deliveries and meetings, we proposed solutions to the physical world too. Meeting points and drop off stations spread across major cities would increase user's safety and make meetings easier and more convenient considering aspects of busy city life.

Experience Blocket's simplicity and high-quality online and offline.

Now you can experience Blocket's simplicity and high-quality online and offline.

KEY LEARNING

Fail gloriously! I haven’t failed as often as in this project. Failing challenged me to rethink the brief and find new ways and solutions. One of them was impro theater: a perfect exercise to understand the real problem and get everybody on the same page.